For Fitness Professionals Who Want to Sell Authentically -Not Aggressively
You love what you do, but the thought of selling makes you cringe. Picking up the phone, following up with leads, handling objections, and asking for the sale.
Stressful. Awkward. Sometimes downright overwhelming.
You’re not alone.
Most gym owners, managers, fitness sales teams, and personal trainers feel the same way…until they discover a better way.
Introducing Sell Without Selling
Sell Without Selling is a complete, step-by-step online course designed specifically for fitness professionals.
Whether you’re a gym owner, sales manager, or personal trainer, this course will turn you and your team into confident, authentic sales pros, without ever feeling pushy or fake.
Created by Michelle Martin, a lifelong fitness industry leader and founder of the Fitamentals Academy, this course is packed with real-world strategies, ready-to-use scripts, and proven systems that make selling simple, structured, and stress-free.
What We Cover
6 Comprehensive Sales Modules
MODULE 1
Rapport Building Toolkit
Proven conversation starters and connection builders
MODULE 2
Connect & Convert Call Guide
Your phone-to-appointment success script
MODULE 3
Your Why Your Way
The emotional discovery system that converts
MODULE 4
The Value-Add Tour
Tour-to-yes blueprint
MODULE 5
Price Presentation Strategies
Professional, objection-proof presentations
MODULE 6
P.O.S Referral System
Turn every member into your marketing team
Complete Implementation Toolkit
RAPPORT-BUILDING CHEAT SHEET
CONNECT TO CONVERT CALL GUIDE
YOUR WHY, YOUR WAY DISCOVERY FORM
P.O.S. REFERRAL BLUEPRINT FOR SUCCESS
Program Bonuses
Personal Role-Play Coaching
- Submit your real-world practice sessions and get personal video feedback from Michelle.
- Receive coaching tips to sharpen your sales skills, build confidence, and consistently connect to convert.
On-Demand ‘Ask Me Anything’
- Got a tough question challenge? Submit it anytime and watch as Michelle tackles it in bi-weekly "Ask Me Anything" videos.
- Get practical solutions, expert strategies, and insider tips drawn from 30+ years of experience - ready for you to implement right away.
Limited Early Bird Bonus Offer
First 25 Sign-Ups
FREE 45-MINUTE 1:1 STRATEGY CALL WITH MICHELLE
A one-on-one session to uncover solutions tailored to your business challenges.
JOIN US NOWIs This Course For You?
SELL WITHOUT SELLING IS PERFECT FOR:
- Gym Owners & Managers
- Fitness Sales Teams
- Personal Trainers building their clientele
- Multi-Site Operators
- Anyone in fitness who wants to “Sell Without Selling”
If you’re ready to:
- Connect effortlessly with future members
- Confidently turn conversations into paying clients
- Hit your sales targets and feel in control of your growth
- Make selling a stress-free, even enjoyable part of your day
- Turn happy members into raving fans and a steady stream of qualified leads
Then Sell Without Selling is for you.
What You Can Expect
Follow a step-by-step system with ready-to-use scripts, so every interaction feels authentic and natural
Hit your sales targets consistently and feel in control of your growth
Focus on conversations that convert, not leads that fizzle
Generate more qualified leads from referrals
Turn selling into something you actually enjoy
With Fitamentals, selling becomes fun, simple, strategic, structured, and stress-free, so you can love what you do while influencing a positive change in people’s lives every single day.
Real Results From Real People
"I used to dread sales calls and felt like I was pushing people away.
After joining Sell Without Selling, my lead-to-sale conversions increased by 22% in the first month, and my team is more motivated than ever."
SARAH
From Overworked Gym Owner to Connection & Conversion Pro
"I had zero sales experience and was worried I’d never get the hang of it.
This course gave me scripts, systems, and the confidence to lead my team to a record month. Selling finally feels natural."
ALEX
From Fitness Industry Newbie to Confident Sales Leader
"I was terrified to talk to members, let alone sell.
Now, after learning Michelle’s system, I convert 83% of my walk-ins, and I actually look forward to helping people join our gym."
EMMA
From First Job to Sales Star
ABOUT
Michelle Martin
Michelle Martin is a lifelong fitness industry leader, sales strategist, and the founder of Fitamentals Academy.
Her journey began on the gym floor, terrified to talk to strangers and even more nervous about selling. Instead of relying on aggressive tactics, Michelle discovered her superpower—genuine connection.
By remembering names, listening to stories, and building real relationships, Michelle quickly rose to the top of the sales leaderboard, winning the National Best Newcomer Award. Her career took her from gym staff to Sales Manager, Regional Sales Manager, and eventually National Sales Manager in Australia. Along the way, she managed clubs, won national awards, and became a partner in a national company.
Driven by a passion to help others succeed, Michelle founded Fitamentals Academy to teach fitness professionals how to connect, influence, and grow their businesses, without gimmicks, burnout, or losing their soul.
With over 30 years of experience, Michelle’s mission is to help you turn connection into unstoppable results.
30 years of Fitness Business experience delivered in 30 days, see a transformation or we'll pay you back!
We've packed 30 years of Fitness Business sales experience into 30 days with the first on demand Academy, that keeps you accountable, tracks your progress and guarantee's results - if you don't see a transformation in 30 days we'll give you your money back.
Your Peace of Mind Guarantee
Try Sell Without Selling Risk-Free!
If you don’t see a measurable improvement in your sales confidence and results within 30 days, let us know and we’ll give you a full refund. No questions asked.
Questions Answered
How quickly will I see results?
Is this just for gym owners?
What if I’m not “good at sales”?
How do I access the content?
Do I have to do role-play coaching?
What stops people from sharing their login to the Fitamentals Academy?
Do you offer Team rates so that we put all our sales staff through the training?
What if I have more questions?
Ready to Sell Without Selling?
Join now and transform the way you connect, influence, and grow your fitness business - starting TODAY.